Social Marketing: Influencing Behaviors for Good($24.95Value)

Description

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field. "I finally had an opportunity this weekend to review the fourth edition of Lee and Kotler′s Social Marketing: Influencing Behaviors for Good. What a treat to see an entirely new set of case examples that cover a wide range of social marketing applications. The book also incorporates new ideas from disciplines beyond traditional marketing borders, such as behavioral economics. Most importantly, the book retains its solid pedagogical approach, with clear explanations of social marketing′s principles and the steps that make up the strategic planning process. Even if you have a copy of a previous edition, I recommend you add this one to your bookshelf." -Carol Bryant, Florida Prevention Research Center at the University of South Florida -- Caroln Bryant ― Florida Prevention Research Center at the University of South Florida Published On: 2011-11-27 "As teachers of behavioral science and practitioners of social marketing, we strongly recommend this volume to students as a reliable and well presented text, to teachers as a sound, thoroughly researched and multifaceted resource and to researchers as a compendium of cases and models from around the world." -- Gideon Arulmani, PhD. ― Gideon Arulmani, PhD. Published On: 2012-05-29 It is too US based. -- Arianna Bove ― drupal Published On: 2012-10-24 It really covers the topic and works well with our students. -- Dr Jane Fitzgibbon ― drupal Published On: 2012-11-08 Outstanding textbook for my master′s-level course in Global Media and Social Advocacy. One student said: "This is one of the few books I plan to keep and not re-sell!" The book gives both theory and practical guidelines , and principles, but perhaps the best contribution to my students′ knowledge base was the multiple examples of social marketing drawn from around the globe. Thank you! -- Dr Janet De Merode ― drupal Published On: 2012-06-13 This book is an essential resource for entry level social marketing class at masters′ level. In the past years we adopted the previous edition of the book and this year we confirmed this selection because the book offers a clear overview of social marketing principles and planning process. The best aspect of this book is the way it is organized. The whole structure reflects the steps of the planning process and guides the reader through the discovery of the discipline. The contents logically reflect the planning process and this helps students better understand the discipline. Furthermore, the availability of examples (marketing and research highlights) constitute an added value for the book. Additionally, the resources available for teachers are also helpful for teaching and class preparation. Even though there are some examples of social marketing initiatives developed in India and Africa, the book could be improved by including examples from Europe, especially from non-English speaking countries. -- Dr Marco Bardus ― drupal Published On: 2012-11-19 This book has been used once in my course 2013 and will be used again spring 2015. It covers the central area of social marketing. Students liked it and also purchased it. -- Dr Marjorita Sormunen ― drupal Published On: 2015-02-19 I found the content to be educational and practical for the design of the intended course. Traditionally, I have used several sources to provide much of this same material. I am pleased to be able to offer my students a more comprehensive textbook with useful activities that reflect real-world experiences. Thank you! -- Dr Michelle Harcrow ― drupal Published On: 2013-12-26 It is a great book for social marketing, with excellent resources by leaders in the field. -- Dr Peter Gryffin ― drupal Published On: 2014-08-21 Very comprehensive and good faculty resources -- Dr Rebecca Ortiz ― drupal Published On: 2014-08-21 As social marketing is not a new to the world concept, this book shows past, present, and future of social marketing. This new edition come comes with updated definitions of social marketing from the beginning until 2012. It′s really a very clear concept for bachelor students to follow. However, some ideas are so general and not much differ from other marketing books of the autor. -- Dr Teerasak Jindabot ― drupal Published On: 2012-06-27 A great text that I will use to support the a module in marketing. Whilst social marketing is not the key focus of the module this text is ideal to get the students thinking about the concept and nt lu